top of page

WHY THRIVUP

Empowering Leaders, Transforming Futures

Human-Centered Leadership & AI-Enabled Business Transformation™️

Our PURPOSE

ThrivUP empowers business and technology leaders in enterprises and SMEs to unlock measurable growth, achieve operational excellence, and build lasting resilience. By integrating human-centered leadership, AI-enabled technology, and actionable strategies, we deliver transformative solutions enhanced by embedded coaching. Our goal is to help leaders navigate change with confidence and drive enduring success in today’s dynamic and evolving business landscape.

Our Vision

ThrivUP envisions a world where leaders and organizations thrive by harnessing the power of human-centered leadership and AI-enabled transformation. Through fostering sustainable growth, operational excellence, cybersecurity, and resilience, we empower businesses to flourish in today’s fast-evolving global landscape

AT THRIVUP,

​​​​​​We empower leaders to achieve lasting transformation by turning challenges into opportunities through tailored strategies, expert advisory services & AI-enabled tools.

 

We go beyond consulting with fractional executive leadership, providing flexible expertise across business, AI, human capital, and organizational transformation. We integrate executive coaching to ensure leaders develop the mindset and behaviors needed for successful transformation.

 

Our human-centered approach aligns leaders, IT teams, and stakeholders to foster customer-centricity, operational excellence, cybersecurity & sustainable growth. By empowering people and uniting teams, we deliver both immediate wins & long-term success.

 

In a world where technology outpaces human adaptation, the need for AI skills, leadership development, and cultural transformation are essential. ThrivUP bridges the gap, equipping leaders to navigate change with confidence.

 

Partner with ThrivUP to lead your organization to a thriving, resilient future.  

Our Story
Our People

LEADING THE WAY IN COMPREHENSIVE
& DYNAMIC TRANSFORMATION

Everything we do is focused on empowering you to achieve outstanding results across Business, Human Capital, AI, Digital, Cultural, Leadership, Functional & Organizational Transformation.
 
Comprised of seasoned leaders from Fortune 500 companies, global enterprises & entrepreneurial ventures, our team members have held C-suite & senior leadership positions across diverse regions, including North America, Asia, Europe, Africa, bringing a wealth of knowledge, a global perspective to every transformation journey & deep expertise in navigating today’s rapidly changing business landscape. 

Digital Transformation Pioneer 

“Delivered global digital transformation, driving multi-million-dollar ROI”
Our Team

MEET OUR TEAM

Catherina Chang

CATHERINA CHANG

Founder | CEO & Chief

Transformation Officer |

Executive Coach |

ICF-PCC | EMCC-ITCA

  • LinkedIn
George Bakalov

GEORGE BAKALOV

Executive Cybersecurity Advisor | Virtual Chief Information Security Officer (vCISO)

  • LinkedIn
Norm Miles

norm

miles

Executive

Human Capital Advisor | Executive Coach 

  • LinkedIn
Floris De Smet

FLORIS

DE SMET

Business & Human Capital Transformation Advisor

  • LinkedIn
Our Values

OUR CORE VALUES

CUSTOMER-

CENTRICity

We prioritize client success, ensuring transformations enhance customer value

EXCELLENCE

​​We deliver top-quality services with a commitment to continuous improvement & growth

agility & resilience

We tackle challenges directly, adapting swiftly to client needs & a dynamic business landscape

SUSTAINABILITY

We foster sustainable, long-term growth for clients & their stakeholders

INTEGRITY & SECURITY

We build trust by responsibly using data and technology, ensuring strong security & compliance

bottom of page